Cookie Policy | Berkus Ltd

1. What Are Cookies

Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners. Cookies help us understand how you use our website and improve your experience.

2. How We Use Cookies

We use cookies for several important reasons:

To enable certain functions of the website
To provide analytics and track website usage
To store your preferences and settings
To enable our advertising and marketing efforts
To understand how visitors interact with our website

3. Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt-out of these cookies as they are essential for the site to work.

Performance Cookies

These cookies collect information about how visitors use our website, such as which pages are visited most often and if error messages are received. This helps us improve how our website works. All information collected by these cookies is aggregated and anonymous.

Functionality Cookies

These cookies allow our website to remember choices you make (such as your language preference or region) and provide enhanced, personalized features. They may also be used to provide services you have requested, such as watching a video or commenting on a blog.

Targeting/Advertising Cookies

These cookies are used to deliver advertisements more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns. They remember that you have visited a website and this information may be shared with other organizations such as advertisers.

4. Third-Party Cookies

We also use third-party cookies from trusted partners:

Google Analytics: To understand how visitors interact with our website and improve user experience
Google Ads: To deliver relevant advertisements and measure campaign effectiveness
Facebook Pixel: To track conversions from Facebook ads and optimize ad targeting
LinkedIn Insight Tag: To track website conversions and retarget website visitors

5. Cookie Duration

Cookies can be session-based or persistent:

Session Cookies: These are temporary and are deleted when you close your browser
Persistent Cookies: These remain on your device for a set period or until you delete them

6. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences by:

Using the cookie consent banner that appears when you first visit our website
Setting or amending your web browser controls to accept or refuse cookies
Visiting your browser settings (most browsers allow you to refuse or delete cookies)

Please note that if you choose to block cookies, you may not be able to use certain features of our website, and some pages may not display properly.

7. Browser-Specific Instructions

To manage cookies in your specific browser:

Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Options → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Cookies and site data

8. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. We respect DNT signals and will not track, plant cookies, or use advertising when a DNT browser mechanism is in place.

9. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business operations. We encourage you to periodically review this page for the latest information on our cookie practices.

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

Email: privacy@berkusltd.co.uk
Address: 14 Camden Close, Grange Park, Swindon, United Kingdom, SN5 6BU